About The Orange Project

Reddit-native demand generation for enterprise teams

Reddit Expertise

We understand Reddit culture because we live it. Our team consists of senior Reddit strategists—not junior marketers—who have spent years building authentic community presence. We know what works, what gets banned, and how to navigate Reddit's unique ecosystem.

Reddit is not just another social network. It's a community-driven platform where authenticity matters more than reach. We respect Reddit as a community, not a channel, and that's why our approach works.

Our Approach

We operate with surgical precision. No brand logos, no obvious promos, no spam. Just credible voices showing up where buyers already trust the thread. We focus on:

  • Risk Mitigation: Brand safety is our primary KPI
  • Pipeline Velocity: High-intent traffic that converts
  • Share of Voice: Dominating conversations that matter

Company Values

We believe in outcome-based agreements. If we fail, you don't pay. We take the risk, not you. This isn't just a promise—it's how we structure every engagement. We work with a limited number of partners to ensure quality and results.

The Complete Reddit-to- Revenue Pipeline

Six-phase workflow that transforms Reddit conversations into qualified pipeline

Phase 1

Social Listening

Identify high-intent conversations driving purchase decisions

1% of threads = 80% of intent
Phase 2

Narrative Seeding

Deploy senior strategists to insert brand into consensus

Zero brand mentions, pure value
Phase 3

Asset Protection

Maintain and upvote threads to rank on Google

Top 3 rankings for target keywords
Phase 4

AI Integration

Feed AI search results (Perplexity, Gemini, ChatGPT)

142% increase in citations
Phase 5

Performance Tracking

Weekly sentiment intelligence and competitor monitoring

Real-time insights, not monthly PDFs
Phase 6

Pipeline Velocity

High-intent traffic converts to qualified demos

89% positive sentiment

Reddit Thread

Authentic conversation in r/b2bmarketing

Example:
Best tools for scaling B2B SaaS?
5.6K upvotes, 142 comments

Google Indexing

Thread ranks on Google for buyer keywords

Example:
Best B2B Reddit marketing agency
Top 3 ranking position

AI Search Engines

Perplexity, ChatGPT, Gemini pull from Reddit

Example:
AI cites Reddit discussion in answer
340% increase in citations

Pipeline Impact

High-intent traffic converts to demos

Example:
Qualified leads from AI search results
142% increase in demos

The Reddit-to-Revenue Engine

Three-step process that turns Reddit conversations into qualified pipeline

Step 1: Social Listening

We identify the 1% of conversations driving 80% of purchase intent in your niche.

Step 2: Narrative Seeding

We deploy senior strategists—not junior marketers—to insert your brand into the consensus.

Step 3: Asset Protection

We maintain and upvote these threads to ensure they rank on Google and feed AI search results (Perplexity/Gemini).